Consider consumer electronics sector where competition is about to neck to neck, from small company to giant one, everyone want to achieve consumers attention. Whether they are selling Smartphone or double door fridge, price may be ranging from 10k to 40k. They are trying to maintain same relation with every customer regardless there earning potential. They are spending lots of money on their customer care center, trying to minimizing there manufacturing, designing, material errors by finding patterns in problems which faced by customer.
Though Electronics products are delicate to use and their life time depends on user handling, we have to empathize on a thing that they are indoor product. They hardly affected by dust, weather condition, heavy rain & unexpected mechanical damages. There operating conditions are same every day. This is the main differentiating point with outdoor products like solar water heater, solar panel, automobile, water pump & outdoor machinery.
Now the point is that if all those electronic companies can afford to spend lots of money on their consumer care policies. Then why we are still waiting to apply same or little more intensive program in solar water heater sector. If we are selling products of 30k and above then we should have strong foundation of consumer concentric department which are capable in dealing with every production aspect related to consumer.
,,,,,,,,,,TO BE COUNTINUED